OAP, Daddy Freeze has weighed in on the controversy sparked by Big Brother Naija 2018 housemate Cee-c after she destroyed the traditional outfit given to her by the reality TV show’s sponsor, Payporte.
Recall that Cee-c had on Saturday evening, while preparing for party, expressed disgust at the wear and damaged it by using scissor to cut it short.
Payporte, however, on its official Instagram, felt disrespected, and expressed disappointment at Cee-c’s action.
The sponsor wrote: “PayPorte is very dis-pleased by the comments made by @ceec_official about the outfit given to her.
“We take out time to style all housemates with respect to the theme of every Saturday party.
“We consider this a disrespect to our brand and consider this offensive.”
Reacting through his Twitter page, Freeze asked the sponsor to listen to Cee-c and fix the dress.
He wrote, “If Ceec says the dress is crap maybe the brand should listen and fix it.
“Being a sponsor doesn’t make you perfect or immune to mistakes.
“I hate it when brands try to subliminally bully just because they are sponsors.”
If Ceec says the dress is crap maybe the brand should listen and fix it.. Being a sponsor doesn’t make you perfect or immune to mistakes.. I hate it when brands try to subliminally bully just because they are sponsors. #FIXIT #Bbnaija
— Daddy Freeze (@DaddyFRZ) April 2, 2018